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Design and Digital Media

2020-21 Design and Digital Media (PDF)*

Associate of Applied Science Degree
Courses for this Program

About the Program

This program is for students interested in visual communication and digital arts and prepares them for entry-level employment in graphic design, Web design and advertising design positions within organizations. Courses cover principles of design, creative problem solving, art/design history, drawing, typography, and portfolio building. With core instruction based in aesthetic concepts and computer graphics applications, students learn to develop and integrate strong design technique with computer skill sets. These include instruction in digital imaging, graphic illustration, publication design, and Web authoring, as well as opportunities for instruction in video production, social media, 3D modeling, digital animation and digital photography.

Program Learning Outcomes

The curriculum in RCC courses is derived from a set of identified learning outcomes that are relevant to the discipline. Program learning outcomes for Design and Digital Media programs are:

Problem Solving: Solve communication problems and carry projects from creation through to the production process; including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping, user testing, integration of feedback and the evaluation of outcomes.

Communication. Describe and respond to the audiences and contexts, which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.

Demonstration. Create and develop visual concepts in response to communication problems, including an understanding of the principles of visual organization, information hierarchy, symbolic representation, typography, aesthetics, and the construction of original meaningful forms.

Technique. Operate tools and technology, and recognize their roles in the creation, reproduction, and distribution of visual messages. Relevant tools and technologies include drawing, offset printing, photography, and time-based and interactive media.

Application. Determine the mode(s) of production required to achieve a specific product and to demonstrate level-appropriate mastery of skills, manual and/or digital, necessary to achieve those products. Apply the principles of color, composition, hierarchy, typography as they relate in the various media—digital, print, motion, 3-D, etc.—that exist in design.

Aesthetic Fluency. Recognize and apply aesthetic principles of design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects.

Professionalism. Employ basic business practices and trade ethics related to graphic arts, including the ability to organize design projects and to work productively in client-designer and team relationships in the implementation and evaluation of projects.

Portfolio. Organize and present a portfolio of work that gives evidence of the skills, knowledge, and abilities to begin a graphic design career or transfer to a four-year college for additional study.

Entry Requirements

Students are required to complete the Placement Process to determine skill level and readiness in math, reading, and writing. As part of their training program, students must begin with the courses within their skill level as determined through the Placement Process. In addition, students may also be required to enroll in classes that would increase their employability and success.

Advanced Standing

Coursework from accredited universities will be accepted in accordance with college policies and the Design and Digital Media Coordinator's approval. In
order to ensure that coursework is current, program courses over five years old must be reviewed
and approved by the appropriate department chair before being accepted toward core requirements. Each College Now credit student must meet with the department chair to determine placement.

If students intend to transfer to SOU’s Bachelor of Applied Science degree program, transfer courses should be chosen from the list of electives where possible. See an advisor for more information or visit

Graduation Requirements

Students completing the required credits in this program with a grade of “C” or better will receive their degrees. Certain prerequisite and required courses are graded on a pass/no pass basis only. A grade of “P” for these courses indicates a student earned the equivalent of a “C” or better grade.

Course No.
Course Title
CIS/CS____ Approved Computer Information Science or Computer Science class, CIS120/CS120 or above or documented computer proficiency within the past ten years 0-2
MTH20 Pre-algebra or designated placement score 0-4
WR115 Introduction to Expository Writing or
BT113 Business English I or designated placement score
  Total Prerequisite Credits 0-10
General Education Requirements
Course No.
Course Title
COMM111 Fundamentals of Public Speaking or
COMM218 Interpersonal Communication
HE250 Personal Health or
HE112 Emergency First Aid or
HE252 First Aid/CPR or
HE261 CPR/Basic Life Support Provider or
HPE295 Health and Fitness for Life
LIB127 Introduction to Academic Research 1
MTH63 Applied Algebra I or
MTH60 Fundamentals of Algebra I or higher level math
PSY101 Psychology of Human Relations 3
WR121 English Composition I 4
  Total General Education Credits 17-19
Required Core Courses
Course No.
Course Title
ART115 Basic Design (Composition) 3
ART116 Basic Design (Color Theory) 3
ART245 Drawing for Graphic Design or
ART222 Graphic Design (Typography)
BT106 Advertising or
BA243 Social Media Marketing
CIS195 Web Authoring I (HTML/CSS) 4
DDM120 Digital Graphic Design I 3
DDM130 Intro to Web Tools  3
DDM131 Content Management Systems (Word Press) 3
DDM140 Electronic Publishing I (InDesign) 3
DDM141 Electronic Publishing II 3
DDM150 Computer Illustration (Illustrator) 3
DDM160 Digital Imaging (Photoshop) 3
DDM200 Survey of Design and Film History 3
DDM220 Digital Graphic Design II 3
DDM221 Production Graphics 3
DDM223 Digital Graphic Design III 3
DDM224 Digital Graphic Design IV 3
DDM229 Portfolio and Professional Practices 3
DDM230 Design Studio Capstone or
DDM280 Cooperative Work Experience/Design and Digital Media
  Approved program electives 15-20
  Total Required Core Credits 73-78
  Total Program Credits 90-97
Approved Program Electives (15-20 credits required)
Course No.
Course Title
ART131 Introduction to Drawing (Value) 3
ART132 Introduction to Drawing (Line) 3
ART222 Graphic Design II (Typography) (if not taken as core requirement) 3
ART234 Figure Drawing  3
ART237 Illustration (Black and White Media)  3
ART238 Illustration (Color Media)  3
ART239 Illustration (Perspective) 3
ART281 Painting I 3
ART294 Watercolor I 3
BA223 Principals of Marketing or
BT250 Entrepreneurship
BT121 Digital Marketing and e-Commerce 4
CIS196 Web Authoring II (HTML/CSS) 4
DDM125 Digital Photography 3
DDM161 Advanced Digital Imaging II 4
DDM170 Motion Graphics (After Effects) 3
DDM180 Introduction to Digital Video (Premiere) 3
DDM181 Advanced Digital Video 3
DDM190 Introduction to Animation (Adobe Animate) 3
DDM225 3D Graphics I (Blender) 3
DDM235 Website Design I 4
DDM280 Cooperative Work Experience/Graphic Design variable
MTH___ Any math course, MTH65 or higher variable

For more information contact the Visual Arts & Design Department:

Grants Pass: 541- 956-7410
Medford: 541-245-7527
Toll free in Oregon: 800-411-6508, Ext. 7213 or Ext. 7527
Web address:
TTY:  541-956-7338 or 541-245-7587

* Accessible content for college programs and classes are published in HTML. The companion PDF documents are intended to be printed and may not be accessible.